Your cleanser is not taking off all your makeup

@jacknader

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SoundTikTok sound · Aesthetic

Promoted product

Farmacy Green Clean Cleansing Balm

Our award-winning makeup remover balm and face cleanser in one. Instantly melt virtually all makeup and gently exfoliate for smooth, hydrated skin. Shop today!

Why it worked

The video effectively showcases the product's efficacy through a direct comparison and demonstration, addressing a common pain point for makeup wearers (stubborn makeup removal) in a visually compelling way.

Summary

The creator demonstrates the effectiveness of Farmacy's Green Clean Cleansing Balm by removing long-wear makeup from half of their face. They show how easily it melts away makeup without stripping the skin, contrasting it with their previous cleanser.

Structure

1Struggles with stubborn makeup removal
2Introduces Farmacy Green Clean Cleansing Balm
3Demonstrates makeup removal on half the face
4Shows the effortless melting of makeup

Original caption

A cleanser that can do it all!✨💚 Make sure to add the @Farmacy Beauty Green Clean Cleansing Balm to your cart on your next @sephora run!! 🛒😍✅ #makeup #beauty #cleanser #makeupremoval #FarmacyBeauty

More from @jacknader

Product placement

Farmacy Green Clean Cleansing Balm: it ACTS - it is used to remove makeup from the face, and a visible result (clean skin) comes from it. Removing it would change what happens in the video. Sephora: it APPEARS - it is mentioned as a place to buy the product. Removing it would not change what happens in the video.

Call to action

Don't forget to grab the Farmacy Green Clean Cleansing Balm on your next Sephora run!!

On-screen text

Paid partnership

Transcript

Your cleanser is not taking off all your makeup. I've had this makeup on for nine hours and it's not going anywhere. But thankfully, I ran to Sephora earlier and picked up my favorite, the Farmacy Green Clean Cleansing Balm. So I'm going to remove half my face with this, just to show you how easily and effortlessly this takes off my completely waterproof, long-wearing full glam makeup. I mean, literally, just watch everything melt away. Yes, even with my three setting sprays and my waterproof mascara here. And now that it is all melted, I'm just going to go rinse. And bam! I mean, literally just look at that difference. Plus, my skin isn't stripped. And now I'm confident that no trace of that glam is coming to bed with me. Can your cleanser do that? Don't forget to grab the Farmacy Green Clean Cleansing Balm on your next Sephora run. Bye guys, love ya!