If you live in New York City and you're looking for a fun side quest to hit on the weekend this October, I got you.

@carter_rocket1

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SoundTikTok sound · original sound - dessarassam

Promoted product

Pinnedpinned.social

Because your friends know the city better than the internet.

4 videos

Why it worked

The video provides high-value, actionable local travel advice that builds trust before seamlessly transitioning into a personal pitch for the creator's own utility app.

Summary

The creator recommends a fall foliage festival in Pennsylvania as a weekend trip for New York City residents. He uses this travel recommendation to promote his own event-discovery app, Pinned.

Structure

1Identify a local travel problem for NYC residents
2Introduce a specific fall event in Pennsylvania
3Describe the destination's appeal
4Pivot to the Pinned app as a solution for finding similar events

Original caption

For more check out @Pinned Social

More from @carter_rocket1

Product placement

Pinned: (a) it ACTS — the creator explicitly instructs viewers to download it to find events in their city, and it is the primary destination of the CTA. Removing it would change the video's purpose from a promotional pitch for the app to a generic travel tip.

Call to action

Download my app Pinned.

On-screen text

Pennsylvania's 'Little Switzerland' Will Host a Fall Foliage Festival The Next Three Weekends IN NEW YORK CITY AND YOU'RE LOOKING SIDE QUEST TO WEEKEND THIS OCTOBER, I GOT YOU. FOR MORE EVENTS HAPPENING IN AND AROUND YOUR CITY, FOLLOW ME OR DOWNLOAD MY APP PINNED. PENNSYLVANIA'S LITTLE SWITZERLAND FALL FOLIAGE FESTIVAL FOR THE NEXT THREE CONSECUTIVE WEEKENDS. AND IF YOU'VE NOT BEEN, THIS PLACE IS KNOWN TO BE ONE OF THE BEST PLACES IN THE ENTIRE COUNTRY TO SEE FALL COLOURS. AND IT EARNED ITS NAME, LITTLE SWITZERLAND OF AMERICA FOR ITS STEEP, WINDING STREETS IN THE MOUNTAINS. FOR MORE DETAILS, APP PINNED.

Transcript

If you live in New York City and you're looking for a fun side quest to hit on the weekend this October, I got you. For more events or just things happening in and around your city, follow me or download my app Pinned. Pennsylvania's 'Little Switzerland' will host a Fall Foliage Festival for the next three consecutive weekends. And if you've not been, this place is known to be one of the best places in the entire country to see fall colours. And it earned its name, Little Switzerland of America, for its steep, winding streets in the mountains. For more details, check out my app Pinned.