If you live in New York City and you're looking for something fun to do this October, I got you.

@carter_rocket1

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SoundTikTok sound · original sound - willkim_3

Promoted product

Pinnedpinned.social

Because your friends know the city better than the internet.

4 videos

Why it worked

The creator leverages a high-interest local event to provide genuine value, seamlessly integrating his own app as the solution for discovering similar future events.

Summary

The creator promotes a Lucha Libre event in New York City while encouraging viewers to download his event-discovery app, Pinned. He frames the app as the primary tool for finding similar local activities.

Structure

1Hook identifying the target audience
2Introduction of the Pinned app
3Announcement of the Lucha Libre event
4Description of event highlights

Original caption

Check out the Pinned app for more

More from @carter_rocket1

Product placement

Pinned (a) acts: the creator explicitly instructs the viewer to download it to find events happening in their city, and the app is the destination of the CTA. Removing it would remove the primary purpose of the video's call to action.

Call to action

Download my app, Pinned.

On-screen text

A ‘Día De Los Muertos’ Lucha Libre Showdown is Coming To NYC This October IN NEW YORK CITY FOR SOMETHING FUN I GOT YOU. AND FOR MORE THINGS HAPPENING IN YOUR CITY FOLLOW ME OR DOWNLOAD MY APP, PINNED. ONE OF MEXICO’S MOST LEGENDARY WRESTLING TRADITIONS IS COMING TO NEW YORK THIS OCTOBER. YOU HAVE NOTHING ELSE TO DO, YOU MIGHT AS WELL GO AND CHECK IT OUT. THERE’S GOING TO BE DRINKS, FOOD, AND AN AWESOME SPECTACLE TO WATCH WITH YOUR FRIENDS. FOR MORE DETAILS, CHECK OUT MY APP PINNED.

Transcript

If you live in New York City and you're looking for something fun to do this October, I got you. And for more events or just things happening in your city, follow me or download my app, Pinned. One of Mexico's most legendary wrestling traditions is coming to New York this October. You have nothing else to do, you might as well go and check it out. There's going to be drinks, food, and an awesome spectacle to watch with your friends. For more details, check out my app Pinned.