Crafty Co. Wooden Easel and Chalkboard Set

@smythstoys

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Promoted product

Smyths Toys Superstores

Smyths Toys Superstores is a retail company that sells various toys, games, and dolls through its physical store locations and its online e-commerce website.

7 videos3 creators

Why it worked

The video uses a clean, high-quality demonstration of the product's multiple features, showing exactly how a child would interact with it, which effectively communicates value to parents.

Summary

A young girl demonstrates the features of a 2-in-1 wooden easel, including the chalkboard, magnetic whiteboard, and built-in paper roll for painting. The video highlights the versatility of the toy for creative play.

Structure

1Child draws on the chalkboard side
2Child pulls down the paper roll
3Child paints on the paper
4Child erases the chalkboard

Original caption

This 2-in-1 Wooden Easel with Accessories is the perfect addition to any playroom! One side is a chalkboard where kids can doodle, write and erase. The other side is a magnetic whiteboard that turns into an easel with the built-in paper roll, perfect for drawing and painting! ONLY £19.99/€24.99 Don't forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product code: 236518 #smythstoys #woodentoys #wooden #draw #toytok

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Product placement

Crafty Co. Wooden Easel and Chalkboard Set (a) it ACTS: the child uses the chalkboard side to draw, the whiteboard side to paint, and the paper roll to draw with brushes; removing it would change the video entirely. Smyths Toys (b) it merely APPEARS: mentioned in the caption as the retailer, but the video itself demonstrates the product.