NEW AT ARITZIA GORE-TEX GEAR

@nataliafrannc

1.4K followers · usually 1.9K views a post

Views

141.7K

Likes

12.3K

Comments

61

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3.8K

SoundTikTok sound · original sound - vaneslyric

Promoted product

Aritziaaritzia.com

Aritzia is a clothing retailer offering various garments, including dresses, tops, and cardigans, suitable for different seasons and styles.

56 videos37 creators

Why it worked

The video leverages the high-intent 'new arrival' trend for a popular brand, using a clean, aesthetic fitting room setting that allows the product to speak for itself without needing a voiceover.

Summary

The creator showcases new Gore-Tex jackets and pants from Aritzia in a fitting room setting. She tries on different pieces from the collection to display the fit and style.

Structure

1Creator enters fitting room with new Aritzia gear
2Displays brown Gore-Tex jacket and pants
3Displays black Gore-Tex jacket and pants
4

Original caption

These are sickkk @Aritzia #newataritzia #goretex #aritziajackets #aritzianewarrivals #aritzianewdrops

More from @nataliafrannc

Product placement

Aritzia (a) ACTS: the creator is demonstrating their new Gore-Tex gear collection in a fitting room. Gore-Tex (a) ACTS: the brand is featured on the clothing and explicitly mentioned in the on-screen text as the material/collection focus. Removing these names would change the video from a product showcase to a generic fitting room video.

On-screen text

NEW AT ARITZIA GORE-TEX GEAR

They’re adorable 🥺🍼👶🏽 @Aritzia #babysuperpuff #superpuff #newataritzia #supe

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275.3K26.9K71

Aritzia Baby Puff

275.3Kviews@nataliafrannc

Who remembers these from last year?🤭 #newataritzia #aritziafurhoodie #aritziane