Killer Christa Pike ‘very likely brain damaged’ after botched execution

@thesun

4.6M followers · usually 81.1K views a post

Views

3.7M

Likes

188.0K

Comments

5.6K

Shares

9.6K

SoundTikTok sound · Mystery / Suspense Investigation / Investigation / Thinking(1179817)

Why it worked

The post leverages high-interest true crime content and a sensationalist headline to drive traffic to a news website, utilizing a recognizable mugshot to stop the scroll.

Summary

The post reports on the medical condition of death row inmate Christa Pike following a failed execution attempt. It uses a mugshot as the primary visual to deliver news-style content.

Structure

1Presenting the mugshot of Christa Pike
2Stating the claim of potential brain damage
3Directing the viewer to the news website for details

Call to action

Click on the link for the full story.

On-screen text

Killer Christa Pike ‘very likely brain damaged’ after botched execution TDOC 261368

Original caption

Killer Christa Pike is feared to have suffered a major brain injury after a botched execution reportedly left her scared she was “going to burst”. Pike was rushed to hospital after surviving two doses of lethal injection, with witnesses claiming she was left kicking her feet while strapped to the gurney. Click on the link for the full story. #christapike #news #breaking