I truly believe that you can get ready in three minutes, so let's put my theory to test.

@reinaaris

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SoundTikTok sound · Honey in Transit

Promoted product

Milk Makeup

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

4 videos3 creators

Why it worked

The video uses a relatable 'get ready with me' format combined with a specific time-based challenge, making the product demonstration feel like a natural part of a helpful, time-saving tutorial.

Summary

The creator demonstrates a three-minute makeup routine using various Milk Makeup sticks, highlighting their ease of use and blendability. She completes the look by applying contour, blush, and lip products, showcasing the final result.

Structure

1Introduction of the 3-minute makeup challenge
2Application of bronzer stick
3Application of contour stick and eyeshadow
4Application of blush stick

Original caption

You only need 3 mins I'm obsessed with using @milkmakeup available now in @SephoraMiddleEast #MilkMakeupPartner

More from @reinaaris

Product placement

(a) Milk Makeup: The creator uses their bronzer, contour, and blush sticks to demonstrate a makeup routine. The interface of the sticks is operated, and the creator explicitly states her preference for these products, making them the subject of the video. Removing them would change the entire content of the video. (b) Sephora Middle East: Appears as a retail destination for the products. Removing it would not change the core content of the video.

On-screen text

03:00

Transcript

I truly believe that you can get ready in three minutes, so let's put my theory to test. And I won't even rush. I'm going to start with my bronzer. In the form of sticks, I feel like is much easier to blend and to pack. I've been literally using these products for the past two weeks. My current obsession is getting ready in the car and literally two minutes. I don't know why getting ready in the car makes me feel lazy, so I decided to get ready at home today. Now for the contour stick for more definition. Look how easy it swipes. I use it as eyeshadow as well, only on the outer corner. Also blends really easily, which I love. This is my favorite type of shade of blush. I use the Milk sticks by the way, always. Like I love when it's like a raspberry color. I prefer these colors over like very pinky. I have my moods, honestly. Sometimes I go for the pinker one. Lip liner, I always like to add like a pinkish brownish color or a berry brownish color. How good does this look? And then I apply the blush. Literally, back on a wet. I definitely win this challenge. I have the sticks with me. This is the final look. So bronzy, I love it.