It is a new era of Milk Makeup, and I got this look in less

@milkmakeup

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SoundTikTok sound · original sound - milkmakeup

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Milk Makeup

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

3 videos2 creators

Why it worked

The video effectively showcases the versatility and ease of use of new makeup products by demonstrating a complete look in under five minutes. The creator's genuine enthusiasm and clear explanations, combined with the visually appealing results, create a compelling soft sell that encourages viewers to try the products.

Summary

The creator demonstrates a quick makeup look using new products from Milk Makeup, including the Quick Sculpt stick, Line + Fill, and Lip + Cheek stick. She highlights the ease of application, blendability, and long-lasting wear of the products, showcasing different shades and their effects on her face and lips.

Structure

1Introduction to new Milk Makeup era
2Demonstration of Quick Sculpt for contour
3Application of Line + Fill on lips

Original caption

When @Katiejanehughes layers NEW Milk Sticks, we take notes. The new generation is creamy, weightless + lasts 8hrs. Now it’s your turn. Enter swipe mode @sephora, @sephoracanada + @Sephora UK Katie’s lineup: Quick Sculpt in Smolder Line + Fill in Quirk + Bet Lip + Cheek in Dash + Quirk

More from @milkmakeup

Product placement

Milk Makeup Quick Sculpt (acts: used to contour face, result is visible contour lines on face, creator states it is better than the original, creator states it is creamy and full proof, creator states it is matte hydrating color that lasts all day, creator states it is easy to blend and smudge; removing it would change what happens in the video) Milk Makeup Line + Fill (acts: used as lip liner and lipstick, creator states it is creamy and full proof, creator states it is matte hydrating color that lasts all day, creator states it is easy to blend and smudge; removing it would change what happens in the video) Milk Makeup Lip + Cheek stick (acts: used as blush on cheeks, creator states it is creamy and soft, starts dewy but dries matte; removing it would change what happens in the video) Sephora (appears: mentioned as a retailer, removing it would not change what happens in the video) Sephora Canada (appears: mentioned as a retailer, removing it would not change what happens in the video) Sephora UK (appears: mentioned as a retailer, removing it would not change what happens in the video)

Call to action

Enter swipe mode @sephora, @sephoracanada + @Sephora UK

On-screen text

It is a new era of Milk Makeup, and I got this look in less than five minutes. Starting with the new Quick Sculpt. I'm using Smolder. Look at it. I didn't think it was possible, but I think this is better than the original. It's a matte hydrating color that lasts all day, and it's so easy to blend and smudge. Creamy and full proof. This is the shade Smolder, and this beautiful new kid on the block is Line + Fill. This first shade is Bet and I've pretty much used it entirely. And this is Quirk. Oh my God, what a perfect peach. They're lip liner, a lipstick, and a contour in one. All right, next I'm going to go in with Lip + Cheek stick, starting with the shade Dash on my cheeks. It's very creamy and soft, starts dewy, but dries down a little bit more matte. This color Quirk. Oh my goodness. If you are fair, you will love this. Layering it over because I loved to mix things. I can't not go back in with a bit more of that Quirk shade. It is just too perfect and these gorgeous things are all available now.

Transcript

It is a new era of Milk Makeup, and I got this look in less than five minutes. Starting with the new Quick Sculpt. I'm using Smolder. Look at it. I didn't think it was possible, but I think this is better than the original. It's a matte hydrating color that lasts all day, and it's so easy to blend and smudge. Creamy and full proof. This is the shade Smolder, and this beautiful new kid on the block is Line + Fill. This first shade is Bet and I've pretty much used it entirely. And this is Quirk. Oh my God, what a perfect peach. They're lip liner, a lipstick, and a contour in one. All right, next I'm going to go in with Lip + Cheek stick, starting with the shade Dash on my cheeks. It's very creamy and soft, starts dewy, but dries down a little bit more matte. This color Quirk. Oh my goodness. If you are fair, you will love this. Layering it over because I loved to mix things. I can't not go back in with a bit more of that Quirk shade. It is just too perfect and these gorgeous things are all available now.