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All breakouts
45.2Silent UGCOther hookLifestyle
Hook
Milk
@milkmakeup
1.3M followers · usually 2.6K views a post
Views
115.1K
Likes
4.5K
Comments
78
Shares
47
Why it worked
The video uses shock value and a relatable, albeit destructive, scenario to grab attention and create a memorable, albeit negative, association with the product, making it stand out.
Summary
A Milk Makeup product is shown on the ground before a car tire runs over it, crushing it. The video then shows the crushed product with text overlays.
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Transcript, structure and on-screen text
5 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Full speed into something new. Dropping soon.
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