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All breakouts
92.1Silent UGCOther hookLifestyle
Hook
Milk
@milkmakeup
1.3M followers · usually 1.5K views a post
Views
134.1K
Likes
5.3K
Comments
93
Shares
56
Why it worked
The video uses shock value and a relatable, albeit destructive, scenario to grab attention and create a memorable, albeit negative, association with the product, making it stand out.
Summary
A Milk Makeup product is shown on the ground before a car tire runs over it, crushing it. The video then shows the crushed product with text overlays.
Structure
- 1Product on the ground
- 2Car tire approaches
- 3Product is run over
- 4Crushed product shown
- 5
Original caption
Full speed into something new. Dropping soon.
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