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Hook
No I would never drink an energy drink while pregnant
@dominiquediane_
2.0K followers · usually 524 views a post
Views
117.5K
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7.9K
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Why it worked
The video uses a relatable, humorous bait-and-switch format that plays on common pregnancy taboos to engage viewers.
Summary
A pregnant woman jokingly pretends to be disgusted by the idea of drinking an energy drink, then reveals in the caption that her OB said it is okay in moderation.
Structure
- 1Creator expresses mock disgust at drinking energy drinks while pregnant
- 2Creator pauses and looks at a drink off-camera
- 3Creator asks if the viewer has one
On-screen text
No I would never drink an energy drink while pregnant
Transcript
No I would never drink an energy drink while pregnant. That's disgusting and unhealthy. Why do you have one or?
Original caption
Shotgunning an energy drink the second I’m not pregnant anymore 😂 But actually my OB said on occasion to go ahead and have one as long as I’m being mindful of my caffeine intake! Always consult your OB though! #pregnancy #pregnancyhumor #secondpregnancy #exhaustedmom #pregnantmom
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