new trader joe's princess cake 👑🎂

@summerrawls

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SoundTikTok sound · original sound - summerrawls

Promoted product

Swedish Princess Raspberry Cake

Why it worked

The video leverages the 'new item hunt' trend popular among Trader Joe's fans, creating a relatable and low-stakes narrative that builds anticipation for a product review.

Summary

A creator visits a Trader Joe's grocery store to locate and purchase a newly released Swedish Princess Raspberry Cake. She documents the search process through the store's aisles and expresses her excitement about trying the product.

Structure

1Creator introduces the new product
2Creator searches the bakery and frozen sections
3Creator locates the product in the freezer
4Creator reviews the product packaging details
5Creator confirms purchase and promises a taste test

Product placement

Trader Joe's: (a) ACTS — the creator visits the store, navigates its aisles, and purchases a specific product from its inventory. Removing the brand would change the video as it is a store-specific product hunt. Swedish Princess Raspberry Cake: (a) ACTS — the creator searches for it, finds it, displays it, reads its ingredients, and expresses excitement to try it. It is the central subject of the video.

On-screen text

new trader joe's princess cake 👑🎂

Original caption

finding the new trader joe’s princess cake 👑🎂🤭 #traderjoes #princesscake #cake #traderjoesfinds #newitem

More from @summerrawls

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Transcript

Trader Joe's just came out with a princess cake, which is something I have always wanted to try. I feel like it's like overseas, and it's like a little cake, and it has a raspberry inside and cream, and it looks so good and so cute. So we're going to Trader Joe's right now to go try and find it. I don't know what section it's in, if it's like in the bakery section or in the frozen section. All right, we're walking to the bakery section. Um, I don't see it over here. I'm pretty sure it's in a box. I feel like it might be over here. All this stuff looks so good. Pumpkin strudel muffins, pumpkin loaf. All right, we're going to the frozen section. Don't see it here. Hmm, maybe it would be in like a special like highlighted section. Oh my god, I found it. Here it is. Okay, so it's a Swedish Princess Raspberry Cake. That's where it's from, Sweden. Raspberry and custard style filling between two layers of sponge cake, topped with cream and enrobed in marzipan. Oh my god, look how cute it is. Okay, I'm getting one, or should I get two? I've been seeing people say it's so good, so I'm so excited to try it. Okay, package secured. I cannot wait to try it. I'm going to do a taste test, so stay tuned for that. I think I'm going to love it.