Lady Gaga Apologizes to Golloria After the Beauty Influencer Slammed Haus Labs' Lack of Diverse Shades: 'You Were 100% Right'

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SoundTikTok sound · original sound - people

Why it worked

The video leverages high-profile celebrity news and a trending social media controversy to drive traffic to the publisher's website.

Summary

This video is a news report from People Magazine regarding Lady Gaga's public apology to beauty influencer Golloria concerning the shade range of her brand, Haus Labs. The video provides no product demonstration or marketing, serving only as celebrity news coverage.

Structure

1Headline displayed on screen
2News summary of the apology
3Call to action to read the full story

Product placement

Haus Labs (a beauty brand) appears as the subject of the news story; it does not act in this video. People Magazine (the publisher) appears as a watermark and in the caption; it does not act. Removing these names would change the topic of the news report.

Call to action

Tap the link in bio for the full story.

On-screen text

People Lady Gaga Apologizes to Golloria After the Beauty Influencer Slammed Haus Labs' Lack of Diverse Shades: 'You Were 100% Right'

Original caption

#LadyGaga issued an apology to influencer Golloria after the creator criticized the singer’s brand #HausLabs for its new bronzer’s lack of darker shades. Tap the link in bio for the full story.