'Breaking Bad' Actor and Disability Activist RJ Mitte's Death at 34 Confirmed as Suicide: Rep

@people

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SoundTikTok sound · original sound - people

Why it worked

The video leverages the high-profile nature of celebrity news to deliver a sensitive and important public service announcement.

Summary

This video is a news report from People Magazine confirming the death of actor RJ Mitte. It includes a mental health resource call to action in the caption.

Structure

1News headline display
2Mental health resource provision

Call to action

If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988, or chat at 988lifeline.org 24/7.

On-screen text

People 'Breaking Bad' Actor and Disability Activist RJ Mitte's Death at 34 Confirmed as Suicide: Rep

Original caption

#BreakingBad star #RJMitte died by suicide, his rep confirms to PEOPLE. If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988, or chat at 988lifeline.org 24/7.