Why it worked
The video leverages a clear, high-value discount offer on a popular beauty brand, presented in a simple, visual format that appeals to holiday shoppers.
Summary
The creator showcases a BPerfect tanning gift set, highlighting a significant discount from £60 to £36 for the holiday season.
Structure
- 1Creator holds up the BPerfect gift set
- 2On-screen text highlights the price drop
- 3Creator shows the product packaging to the camera
Product placement
BPerfect: The brand name and the specific 'The Tanning Edition' gift set are shown and held by the creator. It acts as the subject of the video, as the creator is demonstrating the product's packaging and promoting its discounted price. Removing it would remove the entire purpose of the video.
On-screen text
£60 now £36 🎄🎄
BPERFECT TAN GIFT SET