Has anyone seen the prices on the Shark Defuffi?

@chlo_mckernan

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SoundTikTok sound · original sound - calvinp_07

Promoted product

Shark Defuffi

Why it worked

The video leverages a high-value, time-sensitive discount on a popular brand, creating a sense of urgency and social proof by mentioning that others are getting it for even less.

Summary

The creator highlights a significant price drop on the Shark Defuffi beauty tool, encouraging viewers to check the current deal. She expresses disbelief at the discount and asks her audience to share the price they managed to secure.

Structure

1Creator introduces the Shark Defuffi price drop
2Creator shows the product and the discounted price
3Creator expresses shock at the deal
4Creator asks viewers to share their purchase price

Product placement

(a) Shark Defuffi: The creator displays the product, discusses its price drop, and recommends it to viewers. It is the subject of the video. Removing it would change the entire video. (b) Shark Beauty UK: The brand name appears in the TikTok shop interface overlay. Removing it would change the context of the product.

Original caption

40% off is crazy 😍😍😍🎄 #sharkbeauty #sharkdefuffi #skincareroutines #tiktokmademebuyit #dealdrops

More from @chlo_mckernan

Call to action

Let me know how much you get it for

On-screen text

Shark Beauty UK Exclusive benefits £109.99 £179.99 Was £189.99 now £99 SHARK DEFUFFI

Transcript

Has anyone seen the prices on the Shark Defuffi? Oh my god. Guys, there's like 80 pound off this now. Look at this. People are getting it for this price. They kind of like pink, glittery one. That is insane. It's insane. I don't even know how, but I'll link it below again. Let me know how much you get it for. People are saying they're getting it for even less, which is actually crazy. So let me know.