If that's your favorite pair from then you need to run because what do you mean it's fair old quite in TikTok shop.

@chlo_mckernan

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SoundTikTok sound · original sound - chlo_mckernan

Promoted product

Olympea by Rabanne

Why it worked

The video leverages the 'TikTok made me buy it' trend by combining a popular, recognizable luxury product with a high-urgency, high-discount price point.

Summary

The creator shares a deal on Olympea perfume available on the TikTok Shop, highlighting the significant discount. She encourages viewers to check the link for the bargain.

Structure

1Creator introduces the perfume as a favorite
2Points out the discount on the TikTok Shop interface
3Urges viewers to check the deal

Product placement

(a) Olympea by Rabanne: The creator shows the perfume box, discusses it as a favorite, and highlights the discounted price available through the TikTok Shop interface. This product acts as the subject of the recommendation. Removing it would change the entire purpose of the video.

On-screen text

Beauty Deal SPECIAL DEALS £59 now £35.99

Original caption

Wow what a steal for this OG Olympia perfume 😍😍😍😍🎄💸 #olympea #rabanne #perfumes #tiktokmademebuyit #dealdrops

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Transcript

If that's your favorite pair from then you need to run because what do you mean it's fair old quite in TikTok shop. Look at this link. Look at the bargain. Nearly 40% off. Amazing.