Hey, do you mind sending me those pictures from earlier?

@andreww_mckenna

590.4K followers · usually 40.0K views a post

Views

6.1M

Likes

5.8K

Comments

15

Shares

34

SoundTikTok sound · original sound - andreww_mckenna

Promoted product

Samsung Galaxy Z Fold8

Why it worked

The video uses a relatable 'POV' skit format to address common pain points of switching phone brands, effectively demonstrating the product's features in a natural, conversational way.

Summary

A creator uses a comedic skit to demonstrate the ease of switching to a Samsung Galaxy Z Fold8, highlighting features like Quick-Share and the simple data transfer process. The video aims to convince a skeptical friend of the phone's benefits.

Structure

1Creator asks for photos from a friend
2Friend notices the new Samsung phone
3Creator explains the switch and features
4Friend remains skeptical about switching
5Creator lets the friend hold the phone
6Friend is impressed by the device

Product placement

Samsung (a) acts as the brand providing the phone and the ecosystem; (b) appears as a hashtag and in the caption. Samsung Galaxy Z Fold8 (a) acts as the device being operated, demonstrated, and recommended. Removing these would change the entire premise of the video.

Original caption

#SamsungPartner Life is better on this side. Make the switch and pick up the Samsung Galaxy Z Fold8 today! @Samsung US #thatonefriend #college #relatable #collegehumor

More from @andreww_mckenna

Call to action

Make the switch and pick up the Samsung Galaxy Z Fold8 today!

On-screen text

#SamsungPartner POV: You made the switch Yeah for sure bro. Since when did you have a Samsung? Oh, I got it yesterday with Samsung, and I finally made the switch to the Samsung Galaxy Z Fold8. But why though? I can't even send you the pictures now unless it's through email. Yeah you can! Samsung has Quick-Share which allows you to share files across phones. Oh, but still, it doesn't make sense. Didn't you lose all your information when you switched over? Nah, Samsung makes switching way easier than I expected. You pair it with a QR code and it can bring over things like your eSIM, accounts, and passwords. But the old phones were the way, and now you're going against what we've been taught by switching to Samsung. Yeah, and I'm never looking back. The Z Fold8 looks great, folds open into a huge screen, and the OS gives you a customization that only Samsung can provide. There's a billion reasons to switch. I just can't imagine a world in which I'd switch. Here I'll help you out. Just hold it for a second. Dang. This is really nice. Exactly. Come on, let's go switch to Samsung today.

Transcript

Hey, do you mind sending me those pictures from earlier? Yeah, for sure bro. Whoa, since when did you have a Samsung? Oh, I got it yesterday because I'm partnering with Samsung, and I finally made the switch to the Samsung Galaxy Z Fold8. But why though? I can't even send you the pictures now unless it's through email. Yeah, you can! Samsung has Quick-Share which allows you to share files across phones. Oh, but still, it doesn't make sense. Didn't you lose all your information when you switched over? Nah, Samsung makes switching way easier than I expected. You pair it with a QR code and it can bring over things like your eSIM, accounts, and passwords. But the old phones were the way, and now you're going against what we've been taught by switching to Samsung. Yeah, and I'm never looking back. The Z Fold8 looks great, folds open into a huge screen, and the OS gives you a customization that only Samsung can provide. There's a billion reasons to switch. I just can't imagine a world in which I'd switch. Here, I'll help you out. Just hold it for a second. Dang. This is really nice. Exactly. Come on, let's go switch to Samsung today.