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1.3KTalking HeadResult / Flex hookLifestyle
Hook
I MADE MY ICED COFFEE AT HOME TODAY TO SAVE $8.
@the_doohane
2.5K followers · usually 1.5K views a post
Views
1.8M
Likes
162.0K
Comments
3.0K
Shares
64.8K
Why it worked
The video uses a relatable, self-deprecating narrative about the 'millennial struggle' of trying to save money versus the immediate gratification of a better product.
Summary
A creator shares a short, humorous anecdote about failing to save money by making coffee at home. He concludes that he will return to buying expensive coffee instead.
Structure
- 1Creator claims he made coffee at home to save money
- 2Creator tastes the coffee and expresses dissatisfaction
- 3Creator decides to spend money on coffee anyway
On-screen text
I MADE MY
ICED COFFEE AT
HOME TODAY TO
SAVE $8.
IT SUCKS.
I'M GONNA GO
SPEND $8.
Transcript
I made my iced coffee at home today to save $8. It sucks. I'm gonna go spend $8.
Original caption
#coffee #coffeetok #coffeeshop #millennialsoftiktok #idiot
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