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~691Silent UGCPOV / Skit hookEntertainment
Hook
My self control going out the window in this section at TJ Maxx
@h.chanelle
1.6K followers · usually 729 views a post
Views
497.8K
Likes
24.8K
Comments
94
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6.0K
Why it worked
The video leverages a relatable 'shopping addiction' trope and targets a specific, highly engaged fandom (ACOTAR) to drive interest in a niche hobby product.
Summary
The creator shows themselves browsing a shelf of DIY miniature house kits at a TJ Maxx store. They pick up a specific kit from the 'A Court of Thorns and Roses' series and jokingly suggest they are taking it home.
Structure
- 1Creator browses shelves at TJ Maxx
- 2Creator spots a specific DIY book nook kit
- 3Creator picks up the item and jokes about buying it
Product placement
Rolife (a brand of DIY miniature house kits) appears on the packaging of the product being handled. Removing it would not change the video, as the focus is on the specific item being purchased at the store. TJ Maxx appears as the retail location; removing it would change the context of where the item was found.
On-screen text
My self control going out the window in this section at TJ Maxx
Original caption
#acotar #acotarseries #booknook #booknookdiy #tjmaxxhaul
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