old navy fall finds

@karsonmejia

18.4K followers · usually 2.9K views a post

Views

1.4M

Likes

135.3K

Comments

370

Shares

15.7K

SoundTikTok sound · Velvet Smoke Waltz

Promoted product

Old Navy

Old Navy is a retail store where customers can purchase clothing items and receive discounts.

35 videos27 creators

Why it worked

The video uses a popular 'try-on haul' format that provides immediate visual value to viewers interested in affordable seasonal fashion, making the brand promotion feel like helpful shopping advice.

Summary

The creator showcases a variety of clothing items from Old Navy in a dressing room setting. She tries on different jackets, shirts, and tops to demonstrate their fit and style for the fall season.

Structure

1Creator introduces Old Navy fall clothing haul
2Trying on a brown suede-style jacket
3Layering a white sweater over the jacket
4Trying on a long-sleeve burgundy top

Original caption

@Old Navy don’t sleep on her

More from @karsonmejia

Product placement

Old Navy (a) it ACTS — the creator is trying on various clothing items from the brand, demonstrating how they fit and look, which is the entire purpose of the video. Removing the brand name would change the video as it is a specific brand haul.