We can't all be shopping Artzia. Someone has to hold it down at Old Navy

@thevictorian_library

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SoundTikTok sound · original sound - adela

Promoted product

Old Navy

Old Navy is a retail store where customers can purchase clothing items and receive discounts.

37 videos29 creators

Why it worked

The video leverages a relatable 'dupe' culture narrative, contrasting a high-end brand with an accessible, affordable alternative to build community and engagement.

Summary

The creator showcases a series of outfits tried on in an Old Navy fitting room. The video positions Old Navy as an affordable alternative to more expensive brands like Aritzia.

Structure

1Creator enters Old Navy fitting room
2Creator tries on a blue and black quarter-zip
3Creator tries on a brown tank top and black shorts
4Creator tries on a red and white long-sleeve shirt with jeans

Original caption

@Old Navy I love you #oldnavy #oldnavyhaul #fallaesthetic #fallclothes #affordablefashion

More from @thevictorian_library

Product placement

Old Navy (a) acts: the creator is in an Old Navy fitting room trying on various clothing items from the store, demonstrating the fit and style of the products. Removing the brand name would change the context of the video as it is a specific brand haul.