#ad vol. 4 SUMMER-MAXXING

@pauulinaperez

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SoundTikTok sound · original sound - pauulinaperez

Promoted product

Shout Wipe & Go, Instant Stain Remover

Shout Wipe & Go, Instant Stain Remover, 12 Wipes

Why it worked

The video effectively uses a relatable problem (dry, flaky scalp from travel) and presents a clear, accessible solution (Head & Shoulders). The creator's personal endorsement and demonstration, combined with a direct call to action for a specific purchase channel (Amazon twin pack), make it highly effective.

Summary

The creator shares her summer experiences and how her scalp becomes dry and flaky due to travel and hotel shampoos. She introduces Head & Shoulders Classic Clean with HydraZinc Complex as her solution for 24/7 dandruff protection, demonstrating its use and recommending a twin pack purchase on Amazon.

Structure

1Summer activities and scalp issues
2Introducing Head & Shoulders as a solution
3Demonstrating the product and its benefits
4Recommending a purchase

Original caption

#ad all this summermaxxing called for a scalp refresh and i know the new @head&shoulders Classic Clean with HydraZinc complex has got me on AND in between wash days 🧼💆🏻‍♀️ get a twin pack on @Amazon to try!

More from @pauulinaperez

Product placement

Head & Shoulders Classic Clean with HydraZinc Complex ACTS - it is used to wash hair and is presented as a solution for dry and flaky scalp. Removing it would change the video's core message and demonstration. It appears on screen multiple times and is held by the creator. It is a shampoo that provides 24/7 dandruff protection and healthy hair. Amazon ACTS - it is mentioned as a place to purchase a twin pack of Head & Shoulders, implying a transactional relationship. Removing it would change where the viewer is directed to buy the product. Shout Wipe & Go, Instant Stain Remover ACTS - it is presented as the product being promoted via the creator's bio link, implying it is a product the creator is selling or endorsing. Removing it would remove the primary product being promoted.

Call to action

get a twin pack on @Amazon to try!

On-screen text

#ad vol. 4 SUMMER-MAXXING attend a concert with my family going out saying yes to absolutely everything an my scalp IS OFFICIALLY for before concert resetting THANKS TO HEAD & SHOULDERS DRY & FLAKY AFTER TRAVELING of shampoos in climate WITH ONE WASH NEW Head & Shoulders Classic Clean with HydraZinc Complex weapon & SOLD with long lasting 24/7 dandruff protection stuck EVERY DAY fights already to be the you been grab HEAD & SHOULDERS TWIN PACK your needs

Transcript

No secret I've been summer maxxing. Traveling, going out, saying yes to absolutely everything. As summer comes to an end, my scalp is officially asking for backup for going hard. Before I head out to a concert tonight, I'm resetting things. Thanks to Head & Shoulders. My scalp always gets dry and flaky after traveling, probably because of all the hotel shampoos and the changing climate. So let me show you how I fix this with one wash. I love the new Head & Shoulders Classic Clean with HydraZinc Complex. It's my new secret weapon for keeping my hair and my scalp healthy. What sold me on the new formula with HydraZinc Complex is that it gives long-lasting 24/7 dandruff protection. So I'm not stuck washing my hair every day. It fights dandruff every day between events. I'm on my way to a concert already and this is what I'm wearing to be the real outfit. You know, the hair is the real outfit. So now you know, if you've also been summer maxxing, grab a Head & Shoulders twin pack on Amazon to give your scalp the backup it needs.