Unpopular opinion...

@alyssapoplaski

12.1K followers · usually 987 views a post

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42.7K

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SoundTikTok sound · original sound - alyssapoplaski

Promoted product

Cetaphil Nourishing & Hydrating Cream

Why it worked

The video taps into a relatable "unpopular opinion" about prioritizing body care, making the product recommendation feel like a shared secret rather than a direct advertisement. The creator's personal endorsement and demonstration of the product's benefits create a soft sell that resonates with viewers seeking a healthy glow.

Summary

The creator shares an "unpopular opinion" that body care is as important as hair and makeup, highlighting Cetaphil's Nourishing & Hydrating Cream as a key part of her "get ready" routine. She explains how the cream provides 72 hours of moisture and a healthy glow, making her feel more put-together.

Structure

1Introduces the idea that body care is important
2Highlights Cetaphil Nourishing & Hydrating Cream
3Explains the benefits and ingredients
4Shows application and results

Original caption

Unpopular opinion... body care deserves just as much attention as your hair, makeup, and outfit. The new @Cetaphil US Nourishing & Hydrating Cream has officially become part of my get ready routine. Grab it through the link in my bio or at Target! #GetReadyWithMe #BodyCareRoutine #BeautyRoutine #SkincareRoutine #CetaphilPartner

More from @alyssapoplaski

Product placement

Cetaphil Nourishing & Hydrating Cream: ACTS - it is applied to the skin, and the creator describes its benefits (hydration, skin barrier support, 72-hour moisture). Removing it would change the video's focus and demonstration. Cetaphil Nourishing Oil Foam Cleanser: APPEARS - it is shown on the shelf next to the cream, but not actively used or discussed in detail. Removing it would not change the video's core message.

Call to action

Grab it through the link in my bio or at Target!

On-screen text

#CetaphilPartner your going out glow starts here Lipids + Vitamin E 72 hours of moisture

Transcript

Unpopular opinion... body care deserves just as much attention as your hair, makeup, and outfit. The new @Cetaphil US Nourishing & Hydrating Cream has officially become part of my get ready routine. Grab it through the link in my bio or at Target! #GetReadyWithMe #BodyCareRoutine #BeautyRoutine #SkincareRoutine #CetaphilPartner your going out glow starts here I've been using the new Cetaphil nourishing and hydrating cream right before I get dressed because it gives my skin a healthier looking glow without ever feeling heavy or greasy. It's oil infused and made with lipids + Vitamin E to help hydrate and support my skin barrier. And I love that it keeps my skin feeling moisturized for up to 72 hours. And maybe it's just me, but when my skin looks healthy, I feel so much more put together before I even leave the house. Turns out the outfit looks even better when your skin does too.