As Jeffrey Star, I'm here at the Dollar Tree.

@richlux713

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SoundTikTok sound · original sound - richlux713

Promoted product

Jeffree Star Cosmetics

Created by Jeffree Star. Highly Pigmented Makeup and High-Performance Skincare with Powerful Ingredients. Shop Bestsellers, Limited Edition Products and Viral Beauty Favorites.

4 videos

Why it worked

The video leverages the creator's strong, polarizing persona and a "myth-busting" narrative to engage viewers, while naturally weaving in his own brand as the standard of quality against which the store's products are compared.

Summary

The creator visits a Dollar Tree to investigate claims that his makeup brand is sold there, only to discover that the store carries various "dupes" of his and other popular beauty brands. He uses the opportunity to mock the store's security measures and address his audience regarding the difference between his products and the store's imitations.

Structure

1Creator arrives at Dollar Tree to investigate rumors
2Creator enters the store and interacts with the environment
3Creator locates the makeup section and critiques the security

Original caption

Jeffree star dollar tree #jeffreestar #dollartree #richlux

More from @richlux713

Product placement

Dollar Tree (a) ACTS: The creator visits this store to film and shop, and the store's inventory is the subject of the video. Removing it would change the entire premise of the video. Jeffree Star Cosmetics (a) ACTS: The creator mentions his own brand, compares products to it, and the video is framed around finding "dupes" for his products. Removing it would change the video's narrative. Glow Drip (a) ACTS: The creator picks up and reviews this specific eye serum product. Removing it would remove a key segment of the video. Anastasia Beverly Hills (a) ACTS: The creator identifies this brand as a dupe. Removing it would remove a key segment of the video. Lilli Lashes (a) ACTS: The creator identifies this brand as a dupe. Removing it would remove a key segment of the video. Huda Beauty (a) ACTS: The creator identifies this brand as a dupe. Removing it would remove a key segment of the video. Charlotte Tilbury (a) ACTS: The creator identifies this brand as a dupe. Removing it would remove a key segment of the video. Summer Fridays (a) ACTS: The creator identifies this brand as a dupe. Removing it would remove a key segment of the video. Buffy the Vampire Slayer (a) ACTS: The creator identifies this brand as a dupe. Removing it would remove a key segment of the video.

On-screen text

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Transcript

As Jeffrey Star, I'm here at the Dollar Tree. I heard my makeup was at the Dollar Tree, so I thought we would go find out, cause I know it's not at the Dollar Tree. So, it's Jeffrey Liquidator Lynn. Let's find out if my makeup is at the Dollar Tree. So, I'm here with my boy toys, I mean my assistants, and we're about to walk in. I'm Jeffrey Star, baby. All right, here we go you guys. Let's see. Oh girl, I'm so over it. It's so irrelevant. Are you really Jeffrey Star? Yes, hi. You want a picture? Yeah, wait till I finish shopping. Oh, hi Michaela Noguera. I see all my ex-friends are here. There's Manny MUA and Laura Lee. Oh, hi James. It's Hachi Westbrook. Okay, let's find this irrelevant makeup section. Hold on. Are they at KALI dupe candles here? They got Bacarat at the Dollar Tree. Okay, here we go. Very interesting tea. Okay, so we made it to the makeup section. They have it like, my makeup is so secure. They have it behind glass. So if you want to get something, you have to literally like reach in through the glass, through these holes. See? And get it, get it. So let's see what they got. This is wild. Yes, Xstina with the money gun. Yeah, I don't understand the holes. It starts recording when you put your hand in there. See, this hole is as big as me on a Saturday night. Okay, this is pretty cool. This Glow Drip, this eye serum with these little marshmallows in there. Wow, I like that. So they got Anastasia Beverly Hills dupes. Lilli Lashes dupes. The Huda Beauty dupes. Charlotte Tilbury dupes. Summer Friday dupes. Yeah, Buffy the Vampire Slayer lip balm. Okay, got it. Got it. See what it was is y'all found something that looked like my makeup brand, but it was a dupe. So you found a Jeffrey Star dupe at the Dollar Tree, but it wasn't really Jeffrey Star Cosmetics. So that's what was going on. So for all the haters, everyone's getting blocked. I'm blocking everybody. Leave a like, leave a comment. Everybody getting blocked. Okay, love you guys. Bye.