A contractor came to the house today and shook my husbands hand but not mine.

@laurshaps

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Why it worked

The video taps into a relatable, frustrating social experience that resonates with a broad audience, encouraging engagement through shared sentiment.

Summary

A woman shares a personal anecdote about a contractor who ignored her in favor of her husband during a home visit. She expresses frustration at being misidentified as not being the decision maker.

Structure

1Personal anecdote about a contractor
2Observation of gender bias in professional interaction
3Assertive statement about being the decision maker

On-screen text

A contractor came to the house today and shook my husbands hand but not mine. Buddy, I can't emphasize enough how badly you have misidentified the decision maker in this situation.

Transcript

A contractor came to the house today and shook my husbands hand but not mine. Buddy, I can't emphasize enough how badly you have misidentified the decision maker in this situation.