The video pairs a compelling, lesser-known historical fact with a high-quality, aesthetic black-and-white visual style that encourages repeat viewing.
Summary
This video features a black-and-white montage of women applying and removing lipstick, set to a song about the daily life of a therapist. The text overlay provides a historical fact about Italian women removing their lipstick before voting.
Structure
1Montage of women applying lipstick
2Text overlay about historical voting practice
3Montage of women removing lipstick
4Final shot of women in a voting line
On-screen text
italian women removed their lipstick the first time they voted
Transcript
Italian women removed their lipstick the first time they voted.