I reinvented the wheel, literally.

@milionairewords

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SoundTikTok sound · original sound - milionairewords

Promoted product

Shark Wheel

Shark Wheel is a skateboard wheel company that specializes in a new type of wheel that is faster, smoother, longer lasting and is all superior on all terrain

Why it worked

The video uses a high-stakes, proven pitch format from Shark Tank that immediately establishes credibility and curiosity, combined with a clear, counter-intuitive value proposition.

Summary

The video features a pitch from Shark Tank where the founders of Shark Wheel explain how they reinvented the wheel using a cube-based design. They demonstrate the wheel's superior performance on various terrains compared to traditional wheels.

Structure

1Introduction of the reinvented wheel
2Explanation of the cube-based design
3Demonstration of performance benefits
4Proof of concept via skateboard industry
5

Original caption

“They reinvented the wheel. Literally.” Everyone said the wheel was done. 🛞 They rebuilt it from a cube and proved it on skateboards before ever walking into the Tank. The lesson: don’t pitch an idea, pitch proof. Save this for the next time you doubt your “crazy” idea. Follow @milionairewords for daily entrepreneurship mindset. #sharktank #entrepreneurmindset #businessmindset #startuplife #innovation

More from @milionairewords

Product placement

Shark Wheel: (a) ACTS — the product is demonstrated, its design is explained, and its performance benefits (faster, more grip, smoother) are showcased in a pitch. Removing it would change the entire video. Millionairewords: (b) APPEARS — channel name and logo in the top corner. Removing it would not change the video content.

On-screen text

The Reinvention That Made Them Millions

Transcript

I reinvented the wheel, literally. I came up with a mathematically balanced design that's based on a cube. Now I know you're going to think, how could a design based on a cube even roll? But take a look. We discovered that not only did our wheel roll, it rolled better than a traditional wheel. We came up with a wheel that's faster, has more grip, lasts longer, and goes over virtually any terrain. But we wouldn't be naive enough to show up with just an idea. We started out to prove our wheel was the best by going into one of the largest consumer wheel industries, skateboard wheels. And the Shark Wheel is winning, rave reviews. Our wheels are faster, have better grip, and are smoother over any sort of pavement, something no other wheel can do. The geometry of our wheel gives us the equivalent of a skinny tire when it's just running on hard pavement, but a fat tire when it starts to slip. We last longer and we're faster.