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Hook
They Manipulated their customers into overpaying every time
@milionairewords
22.3K followers · usually 2.4K views a post
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2.2M
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Why it worked
The video uses a high-engagement movie scene to illustrate a relatable business lesson, leveraging the 'storytelling' format to provide value while encouraging saves and follows.
Summary
A clip from a movie depicting a car negotiation where a buyer convinces a dealer to sell a car for $2,200, only for the dealer to reveal later that the car's cost was $900. The video uses this scene to provide lessons on negotiation tactics.
Structure
- 1Clip of a car negotiation
- 2Buyer negotiates price down to $2,200
- 3Dealer reveals the car's cost was $900
- 4Lessons on negotiation provided in caption
Call to action
Save this before your next negotiation. Follow @milionairewords
On-screen text
They Manipulated their customers into overpaying every time
Transcript
Al, how much for the Park Avenue? 4200. 4200. So, just to be clear, $2200 gets me this car. I don't know, make me an offer, we'll see. 2200? Great. Let's go write it up. You know what, do you mind if we just bypass all that risk business? You know, I was kind of hoping I could just give you the cash and you give me the pinks and I can just take off, you know, I'm just kind of in a rush. So, well, we usually like to clean the cars up for the customers. Not even necessary. No? No. You got a deal. Let's make a deal. Our cost on that car was 900 bucks. Is that even legal? Legal is what we do. You got yourself a good car. We made a profit. Everybody's happy.
Original caption
He talked the price down from $4,200 to $2,200 and thought he won. The dealer paid $900. He got the price cut in half and walked away thinking he won. 🚗💸 The dealer’s cost was $900. He sold it for $2,200. That’s a 144% markup, and the buyer was happy about it. Three lessons: 1️⃣ The first number is an anchor, not a price. 2️⃣ A fast “yes” means you left money on the table. 3️⃣ Rushing is expensive. Slow down and ask what it cost. Save this before your next negotiation. 📌 Follow @milionairewords for more mindset and money lessons. #negotiation #negotiationskills #businessmindset #entrepreneurmindset #moneylessons
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