I have to let all my hockey fans know that if you've seen this Kendra Scott hockey stick necklace at Target, now they came with earrings.

@paris.wegleitner

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SoundTikTok sound · original sound - paris.wegleitner

Promoted product

Kendra Scott

Find limited-edition jewelry for every look with simple pendant necklaces, huggie earrings, band rings, and more.

6 videos5 creators

Why it worked

The video leverages a specific niche interest (hockey fans) and combines it with the 'shopping haul' format, creating a sense of urgency for limited-edition or restocked items.

Summary

The creator showcases new hockey-themed jewelry from Kendra Scott and restocked hockey-themed glassware from Icon Glass found at Target. She encourages viewers to visit the store to purchase these items.

Structure

1Introduction of Kendra Scott hockey necklace
2Announcement of matching earrings
3Showcase of Icon Glass hockey glassware
4Call to visit Target for these items

Product placement

Original caption

Hockey items popping up all over at target #hockey #NHL #kendrascott #iconglass #fyp @Kendra Scott

More from @paris.wegleitner

More breakout videos from this creator.

Kendra Scott (a) ACTS: The creator shows a specific Kendra Scott hockey stick necklace and earrings, demonstrating their design and matching set potential. Removing these would change the video's focus. Icon Glass (a) ACTS: The creator shows a specific Icon Glass hockey stick glass, demonstrating its design and that it is back in stock. Removing this would change the video's focus. Target (b) APPEARS: The store location where the items are found; removing it would not change the core product demonstration.

On-screen text

HOCKEY ITEMS FOUND AT TARGET KENDRA SCOTT + ICON GLASS

Transcript

I have to let all my hockey fans know that if you've seen this Kendra Scott hockey stick necklace at Target, now they came with earrings. So if you want the full matching set, run to Target and grab the earrings too. Also just let everyone know my Target has restocked on the hockey stick Icon glasses.