THERE'S ONLY TWO TYPES OF COFFEE DRINKERS

@paris.wegleitner

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SoundTikTok sound · original sound - paris.wegleitner

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Starbucks Appstarbucks.com

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Why it worked

The video uses a relatable, low-stakes personality observation to create a natural, native-feeling showcase of a popular brand, making the product placement feel like part of the story rather than an ad.

Summary

The creator compares her slow coffee-drinking style to her mother's rapid consumption while shopping at Target. Both are shown holding Starbucks cups throughout the video.

Structure

1Creator introduces the two types of coffee drinkers
2Creator shows her own Starbucks cup
3Creator shows her mother's empty Starbucks cup
4

Original caption

First pumpkin spice coffees of the year were so good but I’ll never be someone that chugs a coffee #coffee #psl #coffeedrinker #twotypesofpeople #fyp

More from @paris.wegleitner

Product placement

Starbucks (a) ACTS — the creator and her mother are shown holding and drinking Starbucks coffee cups, and the creator explicitly mentions they got them. Removing these cups would change the video as the entire premise is comparing their coffee-drinking styles.

On-screen text

THERE'S ONLY TWO TYPES OF COFFEE DRINKERS

Transcript

There's only two types of coffee drinkers. Me and my mom have been at a Target for maybe five minutes. We got these Starbucks. When we walked into Target, I've taken a few sips out of mine. It's been like five minutes. And here's my mom's coffee. Literally chugged in two seconds.