Things I won't be spending on this Christmas 🎄

@homeed.journey

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Why it worked

The video uses a relatable, contrarian take on holiday spending that aligns with current economic sentiment, encouraging viewers to engage with the creator's frugal lifestyle.

Summary

The creator lists several categories of Christmas spending she is choosing to avoid this year to save money. She emphasizes prioritizing experiences and memories over material goods.

Structure

1List of spending categories to avoid
2Addressing the potential Grinch label
3Transition to spending priorities

Product placement

Klarna (a buy-now-pay-later service) - merely appears as an example of what she is avoiding; PayPal Credit (a buy-now-pay-later service) - merely appears as an example of what she is avoiding; M&S (a retailer) - merely appears as an example of what she is avoiding. None of these act or are being promoted.

On-screen text

Things I won't be spending on this Christmas 🎄 No Klarna. No PayPal Credit. No credit card. No M&S Christmas food. No new decorations. (A new colour scheme is not needed 🙄) No presents for the adults. Kids only. "Isn't that a bit... Grinch-y?" Not at all. What I WILL be spending on 👇

Original caption

Days out and experiences with the kids throughout December. Christmas lunches out with family and friends 🥂 Local butchers, farm shops and local produce. (Usually a bit more £ but so worth it!) Cosy nights in, Christmas films and board games. Less stuff. More Christmas 🎄 Putting the money where the memories are 💛 #frugal #savingmoney #Budgeting #moneymindset #christmasshopping