!!!Tower 28 dupes!!!

@luckyloncin

5.6K followers · usually 888 views a post

Views

56.6K

Likes

5.9K

Comments

38

Shares

289

SoundTikTok sound · original sound - luckyloncin

Promoted product

Vitamasques

Where Korean beauty innovation meets everyday skincare and lip care essentials. Skincare that fits real life. Thoughtful formulas for hydrated, healthy-looking skin.

4 videos4 creators

Why it worked

The video leverages the 'dupe' trend, which is highly effective for driving engagement by promising viewers a way to save money while still achieving the same results as a popular, expensive product.

Summary

The creator compares several affordable skincare sprays to the more expensive Tower 28 product, highlighting that they contain the same active ingredients. She demonstrates the products and encourages viewers to save money by purchasing these drugstore alternatives.

Structure

1Identify the problem of expensive skincare
2Introduce affordable alternatives as dupes
3Compare ingredients and percentages
4

Original caption

Girl just look at the ingredients! It’s all so similar. Save your $$!! @Vitamasques UK @Magic Molecule @PanOxyl #hypochlorousacidspray #hypochlorousacid #tower28sosspray #sosspray #acnetok

More from @luckyloncin

Product placement

Tower 28 (a brand of skincare spray) - merely APPEARS as the benchmark product being compared against. Removing it would change the context of the comparison but it is not the product being sold. Vitamasques (a skincare brand) - ACTS; the creator shows the bottle, explains it is a dupe for Tower 28, and demonstrates using it. Removing it would remove the primary product being promoted. Magic Molecule (a skincare brand) - ACTS; the creator recommends it as a dupe and discusses its ingredients. Removing it would remove a promoted product. PanOxyl (a skincare brand) - ACTS; the creator shows the bottle, explains it is a dupe, and demonstrates using it. Removing it would remove a promoted product. ChatGPT (an AI tool) - ACTS; the creator says she used it to check the ingredients of the Vitamasques product. Removing it would change the explanation of how the creator verified the product.

On-screen text

!!!Tower 28 dupes!!! Walmart***

Transcript

If you're obsessed with Tower 28 but you don't like spending like 25 bucks, but you're obsessed with hypochlorous acid spray, I don't know who needs to tell you this babe, but there are so many dupes. And then if you look at the ingredients, they're all the same. This one is from Walgreens. It's the Vitamasques brand. Honestly, the packaging got me, but I went on to ChatGPT and made sure that it was good clean ingredients and similar to Tower 28 and guess what it is. Perf. This one's like 7 dollars, okay? This one, I keep in my car. I also love Magic Molecules at Target. That one's a little bit more expensive actually than these, but it's still a really good dupe and actually it has the highest percentage of hypochlorous. It's more higher than Tower 28. Tower 28 has like .015% and Magic Molecules has .018%. Just bought this PanOxyl one because I was at Walgreens and I'm obsessed and I like to have one in my purse, in my car, and at home because literally it clears my acne like no other. And guess what? This is the same exact percentage as the Tower 28. Same exact ingredients and actually it said it was better for acne. This one specifically says that it cleans away bacteria to help purify skin, helps promote blemish prone skin to heal and helps calm irritated skin while reducing redness. Let's see how this spray goes. Mmm. That's nice. So just remember, branding and popular hyped up companies, you can usually find the same exact thing at your drugstore and save some money.