@gma — 262x breakout

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A record-breaking bluefin tuna was just hauled in off the coast of New Hampshire.

@gma

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Why it worked

The video leverages a high-impact, visually arresting subject—a massive, record-breaking fish—which naturally captures attention and encourages sharing.

Summary

A news segment reports on two fishermen who caught a record-breaking 1,116-pound bluefin tuna off the coast of New Hampshire. The fishermen describe their experience of catching the massive fish after hours of unsuccessful fishing.

Structure

1Introduction of the record-breaking tuna catch
2Visual demonstration of the massive fish being weighed
3Details on the weight and the broken state record
4Interview segment with the fishermen via WMUR

Product placement

WMUR (a) acts as the news station reporting the story and interviewing the fishermen; removing it would change the source of the reporting. GMA (b) appears as a watermark/logo; removing it would not change the content.

On-screen text

GMA Oct. 6, 2026 FISHERMEN CATCH RECORD-BREAKING 1,116-POUND TUNA RYE HARBOR NEW HAMPSHIRE Whoa, that is a big tuna! Weighing in at 1,116 pounds DANNY NEW ABC NEWS WMUR

Transcript

A record-breaking bluefin tuna was just hauled in off the coast of New Hampshire. Whoa, that is a big tuna! Weighing in at 1,116 pounds, this tuna just broke the New Hampshire state record by 154 pounds, which was set more than a decade ago. And the two fishermen who caught it tell our New Hampshire ABC station, WMUR, that when they caught it, they had been fishing for hours without catching anything and were actually just about to give up and then they heard the reel start clicking and yada yada yada, 1,100 pound fish.