HAWKER GOES VIRAL FOR DRIVING ROLLS-ROYCE LINKED TO $3B MONEY LAUNDERING PROBE

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Promoted product

Sezen Claypot

Why it worked

The video leveraged a high-contrast, attention-grabbing hook—a hawker driving a luxury vehicle linked to a major crime—to drive traffic to a local small business, effectively using curiosity to boost sales.

Summary

A hawker in Singapore went viral after filming a video of himself arriving at his aunt's claypot stall in a Rolls-Royce Phantom. The stunt, which was intended as a joke, successfully drove increased customer traffic to the stall.

Structure

1Introduction of the viral hawker and the Rolls-Royce
2Interview with the hawker about his business
3Showcasing the hawker's aunt's stall
4Explanation of the marketing stunt's success
5Clarification on the car's origin

Product placement

Original caption

The impromptu shoot became a huge success for the stall at Upper Boon Keng Market & Food Centre, with customers coming from Woodlands, Jurong and Choa Chu Kang just to try his claypot assam pedas. #sgnews #Singapore #Car #Hawker

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On-screen text

Source: TikTok/apek.steward1 HAWKER GOES VIRAL FOR DRIVING ROLLS-ROYCE LINKED TO $3B MONEY LAUNDERING PROBE A video of Muhammad Ezam Abdul Gani arriving at Upper Boon Keng Market & Food Centre in a Rolls-Royce Phantom has gone viral on social media. The hawker had borrowed the vehicle from a friend to film the video promoting his aunt's stall selling claypot assam pedas. Ezam said the clip was meant to be a marketing stunt and a joke but has since brought more customers to his aunt's business. Daily sales reportedly doubled from around $600 to more than $1,200 after the video gained traction. Confirming netizen's speculations, Ezam said the car was among those linked to a $3b money-laundering probe. His friend had successfully bid for it in July.

Transcript

So a really nice car. It's a Rolls-Royce Phantom, right? Yes. So sorry to trouble you, but can I ask what you do for a living? I own a F&B business. Oh, where is it? It's at Boon Keng. Yeah, just right behind. Oh, just right behind? Can we have a look at it? Can, no problem. Sezen Claypot. Oh, three in JB? Currently, yeah. We just opened around three weeks ago. Uh so currently we are trying in Singapore market. JB. Oh. JB. Oh. Oh, three in JB? Currently, yeah. We just opened around three weeks ago. Uh so currently we are trying in Singapore market.