Tom Jones is ALWAYS the answer

@primevideouk

6.5M followers · usually 15.5K views a post

Views

2.8M

Likes

129.9K

Comments

721

Shares

9.7K

SoundTikTok sound · original sound - primevideouk

Promoted product

Prime Video

Channel • 79K followers • my boss doesn’t know i’m doing this lol

20 videos6 creators

Why it worked

The video uses a humorous, high-energy juxtaposition of intense action and iconic music to create a memorable, shareable clip that effectively promotes the series.

Summary

A group of masked individuals attempt to assassinate a woman, but their weapons fail to fire until they are triggered by the music of Tom Jones. The scene highlights the absurdity of the situation while promoting the series on Prime Video.

Structure

1Masked men corner a woman
2Weapons fail to fire
3Tom Jones music plays
4Weapons activate and fire
5

Original caption

New life goal is to be saved by a Tom Jones song #Primevideo #KillJackie

More from @primevideouk

Product placement

Prime Video (a) ACTS: the video is a promotional clip for the series 'The Kill Room' (or 'Kill Jackie' as referenced in the hashtag) which is available on the Prime Video platform. The video serves as a trailer/teaser for the content available on the service. Removing the Prime Video branding would change the video from a promotional asset for the streaming service to a generic movie clip.

On-screen text

Tom Jones is ALWAYS the answer I knew this was about me. Yes. Definitely her. What are you doing? It's jammed. yeah, it's um... It's done. Nearly done. Wait. It's my turn. [It's not unusual] [to have fun with anyone.] Tom Jones. Bloody legend.

Transcript

I knew this was about me. Yes. Definitely her. What are you doing? It's jammed. yeah, it's um... It's done. Nearly done. Wait. It's my turn. It's not unusual to have fun with anyone. Tom Jones. Bloody legend.