Chemistry you can't create in a lab 🥵

@primevideouk

6.5M followers · usually 28.9K views a post

Views

3.5M

Likes

177.1K

Comments

718

Shares

7.7K

SoundTikTok sound · original sound - primevideouk

Promoted product

Prime Video

Channel • 79K followers • my boss doesn’t know i’m doing this lol

22 videos7 creators

Why it worked

The video leverages a high-tension, romantic scene from a popular film to drive engagement and interest in the streaming service's content library.

Summary

A romantic scene from the film The Idea of You is shown, featuring a dialogue between the two main characters. The clip is posted by the official Prime Video UKIE account to promote the film available on their platform.

Structure

1Characters exchange stiff greetings
2Dialogue reveals emotional distance
3A watch is returned
4Characters share an intimate moment

Product placement

Prime Video (a) it ACTS — the video is a clip from a film distributed by Prime Video, and the account is the official Prime Video UKIE channel. Removing the branding would change the source/context of the clip.

Original caption

Oh to be Solene in this scene… or Hayes 🙄 #TheIdeaofYou #AnneHathaway #NicolasGalitzine

More from @primevideouk

On-screen text

Chemistry you can't create in a lab 🥵 How was the flight? It was fine. Good. Uneventful. New dress? No. How was your show? Fine. Good. Uneventful. I brought you your watch. Well, I think it looks a lot better.

Transcript

How was the flight? It was fine. Good. Uneventful. New dress? No. How was your show? Fine. Good. Uneventful. I brought you your watch. Well, I think it looks a lot better.