When I casually realized what was making my makeup look crusty..

@luellebrand

476.0K followers · usually 3.9K views a post

Views

606.7K

Likes

2.3K

Comments

18

Shares

68

SoundTikTok sound · original sound - dhwnql

Promoted product

Luelle Skin pore mask

The pore-cleansing mask everyone’s talking about. Effortlessly remove blackheads, reduces pore size, and smooth your skin for a radiant glow – all in just 10 minutes

4 videos

Why it worked

The video uses a highly relatable 'pain point' (crusty makeup) and provides a satisfying, visual 'before-and-after' demonstration of the product solving that specific problem.

Summary

A creator demonstrates the use of a pore mask to remove blackheads from their nose, showing the before-and-after results to explain why their makeup was looking uneven. The video focuses on the effectiveness of the Luelle Skin product in clearing pores.

Structure

1Creator shows crusty makeup on nose
2Applies Luelle Skin pore mask
3Applies strip over the mask
4Peels off strip to reveal removed pores

Original caption

Find the pore mask at @Luelle Skin 💛💛 #porestrip #porestripnose #nosestrips #cloggedpores

More from @luellebrand

Product placement

(a) Luelle Skin pore mask: The product is applied to the nose, a strip is placed over it, and it is peeled off to remove clogged pores. This is the central action of the video. (b) @Luelle Skin: The brand name appears in the caption and the TikTok Shop tag, which is the destination for the product.