Why is my makeup so crusty..?

@luellebrand

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SoundTikTok sound · original sound - smellybeby

Promoted product

Luelle Skin pore cleansing mask

The pore-cleansing mask everyone’s talking about. Effortlessly remove blackheads, reduces pore size, and smooth your skin for a radiant glow – all in just 10 minutes

Why it worked

The video uses a relatable pain point (crusty makeup) and provides a visceral, satisfying 'before and after' visual demonstration of the product's efficacy.

Summary

A creator demonstrates the effectiveness of a pore cleansing mask by applying it to their chin and peeling it off to show the extracted sebaceous filaments. The video contrasts the 'crusty' makeup look with the clean skin result achieved by the product.

Structure

1Close-up of textured, crusty makeup on chin
2Application of white pore cleansing mask
3Application of paper strip over the mask
4Peeling off the strip to reveal extracted pores

Original caption

Get the pore cleansing mask at @Luelle Skin 💛☺️ #porestrip #porestripnose #cloggedpores #sebaceousfilaments

More from @luellebrand

Product placement

Luelle Skin pore cleansing mask (a) ACTS: it is applied to the skin, a strip is placed over it, and it is peeled off to reveal extracted sebaceous filaments. Removing it would change the entire video as it is the sole subject of the demonstration.