turning dior holiday pouch into a $600 necklace

@megantinxie

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725.3K

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65.7K

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SoundTikTok sound · original sound - augustc0ast

Promoted product

Dior

11 videos11 creators

Why it worked

The video leverages the 'luxury DIY' trend, showing viewers how to repurpose a relatively affordable branded item into a high-value accessory, which creates strong aspirational appeal.

Summary

The creator disassembles a Dior holiday makeup pouch to remove the branded logo charm. She then attaches this charm to a necklace chain to create a custom piece of jewelry.

Structure

1Displaying the Dior holiday set box
2Opening the box to reveal the pouch
3Using pliers to remove the logo charm from the pouch
4Attaching the charm to a necklace chain
5Showing the finished DIY necklace

Original caption

I mean…that means I technically made money from buying this $73 Dior holiday set right? 🎀✨ #diorbeauty #diormakeup #diornecklace

More from @megantinxie

Product placement

Dior (a) acts: the holiday pouch is disassembled to extract the logo charm, which is then attached to a necklace chain. Removing it would change the entire premise of the video. Tiffany & Co. (a) acts: the pouch used to hold the necklace chain is shown, providing the chain used for the DIY project. Removing it would change the source of the necklace components.