welp that lasted a total of 2 days

@megantinxie

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SoundTikTok sound · original sound - argents.void

Promoted product

rhode skin pocket blush

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

4 videos3 creators

Why it worked

The video leverages a relatable 'fail' moment with a trendy, high-demand product, creating authentic engagement through a shared consumer frustration.

Summary

The creator shows that the Rhode Skin Pocket Blush has fallen out of its charm holder after only two days of use. She notes that the charm itself is still attached to her bag, highlighting a design flaw in the product's portability.

Structure

1Creator shows a Chanel bag with a charm holder
2Reveals the Pocket Blush is missing from the holder
3Expresses frustration about the product's design
4

Original caption

🥲 ppl weren’t kidding about how easy it is to lose the pocket pearl #rhodeskin #pocketpearl #fluttercharm #rhodexalexandraleclerc

More from @megantinxie

Product placement

(a) Rhode Skin Pocket Blush (the product is the small blush container that has fallen out of the charm holder, which is the subject of the video's complaint about its design); (b) Chanel (the bag the charm is attached to, which merely appears).