This is not the $690 Dior necklace.

@megantinxie

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SoundTikTok sound · original sound - megantinxie

Promoted product

Dior Beauty Holiday Set

Why it worked

The video leverages a high-value 'dupe' or 'hack' narrative, promising viewers a way to achieve a luxury aesthetic for significantly less money, which is highly engaging and shareable content.

Summary

The creator demonstrates a DIY hack to turn a charm from a $73 Dior holiday makeup set into a necklace that resembles a $690 Dior medallion necklace. She walks through the process of removing the charm and attaching it to a chain to achieve a high-end look for a fraction of the price.

Structure

1Identify the expensive product and the cheaper alternative
2Show the Dior holiday set packaging
3Demonstrate removing the charm from the pouch zipper
4Show the process of attaching the charm to a necklace chain
5

Original caption

turning the dior beauty holiday pouch into a $600 dior medallion necklace ✨ #diorbeauty #diorholiday #diornecklace #diorbeautyunboxing

More from @megantinxie

Product placement

(a) Dior (the brand): The creator operates a Dior holiday makeup set to extract a charm, then uses tools to convert it into a necklace, explicitly comparing the result to a $690 Dior necklace. This is the subject of the video. (b) Tiffany & Co. (the brand): The creator mentions using a Tiffany's necklace chain for the final product. This is incidental as it is just a chain used for the DIY project.

On-screen text

$73 dior medallion necklace hack Dior Médallion Necklace Gold-Finish Metal and Crystals $690.00 dior.com

Transcript

This is not the $690 Dior necklace. Don't buy the $690 Dior necklace when you can get it for under $80. First, you're going to want to pick up this Dior mascara holiday set. This set retails for $73 and it comes in the most gorgeous pouch. We're going to turn this charm into a necklace and I'm going to show you how. The zipper charm looks exactly like the necklace. Like, tell me this isn't the same thing. You're going to grab a plier. So what you want to do is just open up the jump ring using the pliers. Really easy to do, right here. Then take it off. You have your little medallion charm. Once you take it off, you can just turn this into a necklace by adding a little loop on top. You want to grab any gold jump ring and then loop it in like so and then put it on a gold necklace. I'm going to use my Tiffany's necklace. And then, voila! That is so cute, oh my god. Also, I checked the material on the $690 necklace and it says it's made out of gold-finish metal, so I really don't think you're sacrificing much on the quality because this one is metal too with gold finish.