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492Silent UGCSocial Proof hookLifestyle
Hook
Everyone shut the fk up and look at my bloody mary
@ezralastingarms
38.0K followers · usually 3.9K views a post
Views
1.9M
Likes
212.0K
Comments
816
Shares
22.9K
Why it worked
The video leverages the visual appeal of 'extreme' food and drink presentation, which is highly shareable and satisfying to watch.
Summary
A woman shows off an elaborately garnished Bloody Mary cocktail at a restaurant. She proceeds to eat the various food items skewered on top of the drink.
Structure
- 1Introduction of the extravagant Bloody Mary
- 2Close-up of the various food garnishes
- 3Creator eating the garnishes one by one
- 4Final shot of the drink
On-screen text
Everyone shut the fk up and look at my bloody mary
Taste test
Oyster
Bacon-wrapped shrimp
Slider
Strangers at the table next to me were asking about it lol
Olive
Celery
Pickled green bean
Crab
Original caption
Best day of my life
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