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All breakouts
1.7KSilent UGCPOV / Skit hookFinance
Hook
the DoorDashers outside every bank at 7:01 PM when the dinner stipends kick in
@tigtok
3.8K followers · usually 1.3K views a post
Views
2.1M
Likes
149.3K
Comments
362
Shares
4.7K
Promoted product
DoorDash
Why it worked
The video uses a relatable, observational humor about corporate culture and the gig economy to create a viral moment that highlights the ubiquity of the delivery service.
Summary
A video shows a large group of delivery workers waiting outside a corporate office building in New York City. The text overlay jokes that this is the 'dinner rush' for DoorDash drivers when corporate dinner stipends become available at 7:01 PM.
Structure
- 1Wide shot of a street at dusk
- 2Panning across a crowd of delivery workers on bikes
- 3Text overlay explains the scene as a corporate dinner rush
Product placement
DoorDash (a) it ACTS — the video identifies the service as the mechanism delivering dinner to corporate employees, and the name is the central subject of the joke. Removing it would change the entire premise of the video.
On-screen text
the DoorDashers outside every bank at 7:01 PM when the dinner stipends kick in
Original caption
Wall Street’s version of the dinner rush #FinanceTok #WallStreet #CorporateLife #InvestmentBanking #DoorDash