Why it worked
The video taps into a relatable sentiment about corporate culture and employee turnover, using a common experience (farewell parties) to create engaging content. The visual of a prominent company building combined with social scenes likely resonated with viewers familiar with or aspiring to work in such environments.
Summary
The video shows the exterior of a Deloitte building, followed by scenes of people socializing at what appear to be farewell parties. The on-screen text suggests that working at a 'big 4' company involves frequent goodbye parties.
Structure
- 1Exterior of Deloitte building
- 2Woman posing
- 3People socializing at a rooftop party during sunset
- 4More people socializing
- 5Close-up of the creator
- 6Darkened scene with people
Product placement
Deloitte: it ACTS - it is the name of the company building shown at the start of the video, and the context implies the creator works there. Removing it would change the context of the video.
On-screen text
working at big4 is having goodbye/farewell parties every week