DC INVESTIGATIVE NEWS REPORT

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Why it worked

The video uses a high-contrast, ironic framing—applying the serious aesthetic of investigative journalism to a mundane corporate office—which creates a humorous and shareable commentary on professional culture.

Summary

A creator makes a satirical video outside of a Deloitte office building, joking about the difficulty of getting hired there. The video uses the style of a serious investigative news report to poke fun at corporate consulting culture.

Structure

1Creator introduces the scene as a news report
2Creator stands in front of a Deloitte office
3Creator makes a joke about the difficulty of getting hired
4Creator points out a revolving door as a humorous observation
5Creator promises a follow-up investigation

On-screen text

DC INVESTIGATIVE NEWS REPORT

Transcript

DC INVESTIGATIVE NEWS REPORT. Here I am in front of the famed non-profit, Deloitte. Some say that Deloitte is harder to get into than Harvard University. However, I see a revolving door right there. How can that be? We will investigate further later.