an energy drink that doesn't taste like an energy drink

@hugoleivers

4.4K followers · usually 759 views a post

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SoundTikTok sound · original sound - xanoh

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

39 videos15 creators

Why it worked

The video uses a relatable 'day-in-the-life' shopping and workout routine to naturally integrate the product, making the promotion feel like a genuine recommendation rather than a forced advertisement.

Summary

A fitness creator visits a 7-Eleven to purchase and review the new Tropical Sunrise flavor of Oxyshred energy drink. He highlights the drink's ingredients and its effectiveness for his workout sessions.

Structure

1Hook about the drink's taste
2Purchase at 7-Eleven
3Highlighting the new flavor
4Explaining benefits for workouts

Original caption

Oxyshred NEW tropical sunrise 355ml energy drink is now at 7-Eleven 🥤 @OxyShred Energy #oxyshred #oxyshredenergy #7eleven #oxyshredbiggercans#CapCut

More from @hugoleivers

Product placement

Oxyshred Energy: (a) ACTS — the creator selects it from a fridge, shows the can, and explains its ingredients and benefits for his workout. Removing it would change the entire video. 7-Eleven: (b) APPEARS — the location where the product is purchased. Removing it would not change the core product demonstration. CapCut: (b) APPEARS — a watermark in the caption. Removing it would not change the video.

On-screen text

AN ENERGY DRINK THAT DOESN'T TASTE LIKE AN ENERGY DRINK USUAL 500 MIL OXY NEW TROPICAL SUNRISE REFRESHING AND FRUITY TASTE RIGHT AROUND THE CORNER ZERO CRASH WITH MAXIMUM FOCUS 113 MG OF CAFFEINE AND 1,000 MG OF CARNITINE IS THE PERFECT BALANCE FOR ENERGY AND MAXIMUM FOCUS FOR SESSIONS

Transcript

An energy drink that doesn't taste like an energy drink. I went to 7-Eleven to grab my usual 500 mil Oxyshred can and saw that they were now stocking the new Tropical Sunrise. So I had to grab this before my next workout. It has a refreshing and fruity taste which is great for the summer as it's right around the corner. I used it for today's session as it has zero crash with maximum focus for sessions like these. With 113 mg of caffeine and 1,000 mg of carnitine is the perfect balance for energy and maximum focus for sessions.