I was just doing my weekly food shop and look what I found near checkout

@hugoleivers

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SoundTikTok sound · Lil Tecca Dark Thoughts Slowed

Promoted product

OxyShred Creatine Gummies

OxyShred Creatine Gummies are a dietary supplement designed to provide a convenient way to maintain creatine intake for individuals engaged in fitness and gym routines.

6 videos4 creators

Why it worked

The video uses a relatable 'discovery' format that feels authentic, combined with a clear value proposition for a specific fitness audience.

Summary

The creator discovers and reviews the new Oxyshred creatine gummies while shopping at a Woolworths store. He highlights the convenience of the product compared to traditional creatine forms and explains its benefits for gym progress.

Structure

1Creator finds new product at grocery store
2Introduction of Oxyshred creatine gummies
3Explanation of product benefits and convenience
4

Original caption

Oxyshred NEW creatine gummies, now available at Woolworths ‼️ @OxyShred Energy #oxyshredenergy #oxyshredcreatinegummies #fyp #ehplabs #exyshred

More from @hugoleivers

Product placement

Woolworths: (a) ACTS — the store where the product is found and purchased. Removing it would change the context of the video as it establishes the product's availability. Oxyshred: (a) ACTS — the brand of the creatine gummies being demonstrated, reviewed, and recommended. Removing it would remove the subject of the video. Gymshark: (b) APPEARS — the brand name on the creator's clothing. Removing it would not change the video.

On-screen text

I WAS JUST DOING MY WEEKLY FOOD SHOP AND LOOK WHAT I FOUND NEAR CHECKOUT OXYSHRED'S NEW 40 SERVE CREATINE GUMMIES THESE ARE A GREAT ON THE GO SUPPLEMENT THAT YOU CAN HAVE ANYWHERE THESE ARE A CONVENIENT ALTERNATIVE TO THE TRADITIONAL POWDERED AND CAPSULE FORMS OF CREATINE HELPING YOU WITH YOUR SLEEP RECOVERY AND OVERALL GYM PROGRESS

Transcript

I was just doing my weekly food shop and look what I found near checkout. Oxyshred's new 40 serve creatine gummies. These are a great on the go supplement that you can have anywhere. These are a convenient alternative to the traditional powdered and capsule forms of creatine, helping you with your sleep recovery and overall gym progress.