Found the Oxyshred flavour I NEED before training...

@hugoleivers

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641.7K

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SoundTikTok sound · original sound - cyberbstrd1

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

39 videos15 creators

Why it worked

The video uses a relatable 'day-in-the-life' format to frame the product as an essential part of the creator's fitness routine, making the promotion feel like a personal discovery rather than a traditional ad.

Summary

The creator walks into a 7-Eleven, locates a specific new flavor of Oxyshred Energy drink, and shows it to the camera. He then proceeds to his workout, implying the drink is part of his training routine.

Structure

1Creator enters 7-Eleven
2Locates Oxyshred Energy in the fridge
3Shows the new flavor to the camera
4

Original caption

Oxyshred NEW tropical sunrise is now at 7-Eleven ‼️ @OxyShred Energy #oxyshredenergy #tropicalsunrise #ehplabs #7eleven #ad

More from @hugoleivers

Product placement

Oxyshred Energy (a) ACTS: the creator finds it in a 7-Eleven fridge, holds it up, and identifies it as a product he needs for training. Removing it would change the entire purpose of the video. 7-Eleven (b) APPEARS: it is the retail location where the product is purchased. Removing it would not change the video's focus on the product.