These two Morphe brushes have been getting extra use in my makeup kit lately.

@itsitorri

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Promoted product

Morphe Brushes

Be Unapologetically You and shop Morphe.com for iconic eyeshadow palettes, makeup brushes and lipsticks. A beauty brand created for the creators.

Why it worked

The creator leverages her authority as a professional makeup artist to provide a credible, high-value recommendation that feels like genuine advice rather than a forced advertisement.

Summary

A professional makeup artist reviews two specific Morphe brushes, the M132 and M163, explaining their benefits for concealer and powder application. She highlights their functionality and confirms they are staples in her professional kit.

Structure

1Introduction of the two brushes
2Detailed review of the M132 concealer brush
3Detailed review of the M163 setting powder brush
4Final recommendation and professional endorsement

Product placement

(a) Morphe M132 brush: ACTS; the creator demonstrates its use for blending concealer, explains its density and angle, and recommends it. (b) Morphe M163 brush: ACTS; the creator demonstrates its use for setting powder, explains its shape and function, and recommends it. (b) Morphe Cosmetics: APPEARS; the brand name is on the brushes and in the caption. Removing the brushes would change the entire video as they are the subject.

Original caption

Professional MUA approved + kit staples ✨ @Morphe Cosmetics #morphebrushes #ad #makeupartistmusthaves #makeupartist

More from @itsitorri

On-screen text

M132 M163

Transcript

These two Morphe brushes have been getting extra use in my makeup kit lately. A good concealer brush will change your life. Trust me when I say that. And the M132 brush has been my go-to for a minute now. The density of this brush makes blending in your concealer so unbelievably smooth. And the angle makes it super easy to get into the corners and creases to make sure everything is blended to perfection. Secondly, you're going to want to invest in a good quality setting powder brush. And the M163 is one of my personal favorites. I just love how thin it is. Plus, with the rounded top, makes getting under the eyes and the forehead, and honestly anywhere you feel is too shiny, so easy to swipe and blend again for a seamless look. These are definitely the brushes I find myself grabbing for without even thinking about it, which as a makeup artist is usually how I know that I really love something. So if you've ever wondered which brushes actually stay in my rotation, these two definitely make the cut.