Evening Routine

@margaritaxof

14.9K followers · usually 9.2K views a post

Views

18.8K

Likes

2.7K

Comments

22

Shares

45

SoundTikTok sound · la petite fille de la mera

View velocity

+2.2K views over 9.7d · ~226/day · 8 observations

Promoted product

Medicube Pore Pink Collagen Gel Mask

Why it worked

The video taps into the popular 'evening routine' trend, showcasing aspirational self-care practices with aesthetically pleasing visuals and popular beauty products. The use of multiple recognizable brands within a relatable routine format likely contributed to its appeal.

Summary

The video shows a woman's evening routine, starting with lighting a Diptyque candle and preparing her vanity. She then uses Kérastase hair oil and applies a Medicube collagen gel mask, followed by brushing her hair with a Margarita brush. The routine concludes with making tea as the sun sets.

Structure

1Setting the evening mood with a candle
2Preparing for skincare and hair care
3Applying hair oil and a face mask
4Brushing hair
5

Original caption

the sunset was so pretty tonight 🤍 @medicube global @Kérastase @Diptyque #eveningroutine #eveningvlog #unwindwithme

More from @margaritaxof

Product placement

Diptyque Roses candle: it appears on the vanity and is lit, adding ambiance. Removing it would not change what happens in the video. Kérastase hair oil: it is shown being used on hair, implying it is for hair care. Removing it would change what happens in the video. Medicube Pore Pink Collagen Gel Mask: it is shown being applied to the face, implying it is for skincare. Removing it would change what happens in the video. Margarita hair brush: it is shown being held and used to brush hair. Removing it would change what happens in the video.